Video editing is gaining international recognition as a result of its critical importance as marketing methods change from picture to video material.
Employers and company owners are often unsure whether they should hire a video editor or have an existing employee who is not an expert. Despite the fact it may seem easiest to do that, the issue occurs when the video material fails to get traction amongst competitors.
Almost anybody can now edit videos thanks to the availability and affordability of high-quality software. Many effects, transitions, and other options are at your disposal to tinker with. When it comes to marketing your company, though, you should think again.
To put it simply, just because you own a world’s top Chef’s Knife doesn’t mean you’re going to be able to at chop onions with Chef-like precision and quality. You may even lose a finger.
Likewise, it takes years of video editing expertise to know which transitions to use, how much of an effect to use, and how to best adjust the colors of your video to correct a videographers improperly lit or white-balanced image, and to make it best align with your branding.
For example, here’s a video I edited for Grain Millers. It showcases how I was able to take another videographers footage and effectively tell the brand’s story.
Save time and money
You’re mistaken if you think it will save you money by having an employee to edit your business video. Every tutorial watched or time spent looking for a tool in the software will not only cost you time, but cost you money in the hours spent on that employee and the loss of revenue due to a potential mediocre video. Because professional video editors have years of experience, they can quickly edit your video, effectively collaborate with you, and ensure your video is made within your timeframe and budget. This not only saves you time, but it puts your investment into good hands.
Your business is their business
Professionals are motivated to make excellent videos for their clients because it brings them more business. They are just as dedicated to the success of your video as you are, whereas an employee may not share the same motivations. If you hire a professional video editor, they’ll be the an extension of your brand and utilize visual literacy to make your video exactly the way you envisioned, if not better.
You can choose to be involved as much or as little as you please - allowing you to focus on what you do best.
Where can you find a video editor?
There are a lot of things that go into making the ideal marketing video. A well-written script, expert camera and audio work, and experienced producing and directing are all essential components of a successful marketing video. But, perhaps most importantly, it is during the editing process that all of information comes together to make a cohesive story.
Editing is more than owning a piece of software or knowing how to apply effects, it’s an artform and any project being edited requires care. The decisions editors make have an impact on the overall tone and emphasize the emotions needed to pique interest. They establish rhythm and timing, and convert the raw material into a coherent end result by combining technical knowledge, expert creativity, and craftsmanship.
If you think this is the kind of video editor you need, then don’t hesitate to contact me. I’d love to talk with you on how I can utilize my 15-years as an expert video editor to make your video a reality.